Outfit of the week in the ruffled shorts of summer 2014.
It's been a year since I've last blogged, and a lot of positive things have happened since. Some of the things you've missed out on: I got a boyfriend. I moved out of LA, but am still living in the outskirts. I'm a lot happier now that I can drive to a CVS or food mart, andeasily find parking that I don't have to pay for. It's a big change from the LA city life I’ve lived for the past 7-8 years. With a friend's help, I've learned more about the production side of manufacturing and team management. Needless to say, I'm ready to move forward.
After 2-3 years of MODDAME.com being an online boutique, it's about time it became alabel. I graduated from FIDM years ago and have worked in the fashion industry since. I must say, there are always things to learn along the way, but if you don't start somewhere, you might never go anywhere. You can still learn as you go. With anything you start up, there's only way to go and that's forward.
The Moddame label is in the works and I’ll be releasing my first labeled pieces in Fall 2014. It's already July 2014!! I'm a huge procrastinator, but I work best under pressure. My budget is on the low end. Nonetheless, I'll be producing limited quantities. But, on a more positive note, I’ll be designing by the method I know best, deconstruction. Being based in Los Angeles, the fashion industry is at my finger tips. After years of working in it, I can only hope to build a brand I can be proud of.
A little about Moddame the label:
Why am I releasing the first Moddame labels this Fall? My first full collection was in Fall 2011 for the Revive Fashion Show in Fresno, CA. The second collection was released the following year for Fall 2012. After taking a year off, I felt that it was time to continue my track record with releasing the Moddame label this Fall.
What styles and looks should you expect to see? I've always been driven by a comfortable yet classy fit, while maintaining that sexy, sophisticated look. But, at times I want something that's going to turn heads, something that is “fashion forward”, unique and one of a kind. ModDame will represent just that. The label will wear many faces, it’ll carry your basics and text printed tees that inspire us with quotes and graphics. It will carry those trending and bold pieces to accentuate the unique feel of ModDame. Most of all, Moddame will have those one of a kind pieces for the individuals with the drive to stand out and the desire to want something different.
Many people ask me, “what does Moddame stand for?” Moddame is defined as The Modern Lady.